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Community and Brand partnership

At Bupa we are committed to empowering our customers, our people and the wider community to live longer, healthier, happier lives. Our goal is to collaborate with community and commercial partners to deliver meaningful health & care programs and outcomes.

We are committed to building outcomes with organisations that share the same values and who are focused on bringing positive change to the lives of all Australians.

Please review the below guidelines before submitting a proposal. Only proposals addressing these guidelines will be assessed.

  • Bupa generally requires four months lead time to effectively plan and implement our leverage activities
  • Logo and/or name exposure is considered a bonus but is not the primary goal of our community partnerships
  • Philanthropic fundraising is not considered a community partnership and will not be eligible
  • Your application will be reviewed by the relevant Bupa team and you will be notified of the outcome by a Bupa representative within three weeks.

Our Brand

Here is a short overview to assist you with understanding and aligning your partnership proposal to the Bupa brand:

  • Our purpose is to enable longer, healthier, happier lives
  • We want to build awareness of our excellent range of Health & Care services (like our Dental Clinics, Optical Stores & Aged Care Homes) not just our insurance
  • We are passionate about developing programs, tools, events & services to make a meaningful difference to people‚Äôs health and champion important healthcare improvements

Our audience

Our target audiences are defined by the following key life events:

  • Families: All families from pre-birth to primary aged school kids
  • Planning for care: encouraging and supporting informed health and living choices for the elderly and their primary carers
  • Getting healthier: making proactive physical and mental health changes at home and at work
  • Managing a condition: providing practical support for managing a serious diagnosis such as heart condition, cancer or diabetes

Partnership essentials

We work with our partners to empower Australians to make a difference to their health by increasing health engagement, health education and facilitating health outcomes (behaviour change).

To help us achieve this, any partnership proposal must provide the following:


  • A natural link with our purpose and brand positioning (see above)
  • Strong alignment to Bupa breadth of services and products
  • Directly relate to one of the key life event territories and the corresponding audiences (see above)
  • Be coordinated by a well-respected organisation, not for profit or registered charity

Highly valued

  • National reach and/or appeal
  • Assist in building awareness of the Bupa brand
  • Enable measurement of health and/or wellbeing outcomes
  • Offer an ongoing program or activity rather than one standalone event
  • Exclusive and meaningful content for our digital and social assets
  • Partnership exclusivity in the category of health and care (including health insurance, dental, optical and aged care)
  • Related benefits that we can offer to or engage our customers with
  • Supports Bupa's commitment to help close the health gap between Indigenous and non-Indigenous Australians

Application form