Parent and Baby Wellbeing Program

An initiative designed to provide support if you are expecting, or have recently had, a baby to help you adjust to the changes at this exciting time.

Why we developed this program

Having a baby is an exciting time for any family. But it can also be a challenging period of change and adjustment.

Up to 1 in 10 Australian women experience depression during pregnancy, and almost 1 in 7 women are affected in the first year after the baby arrives. However, less than 50% of women with postnatal depression seek help, even when they have been identified as being depressed. And postnatal depression doesn’t just affect women; 1 in 20 new fathers experience postnatal depression in the year after having a baby.

At Bupa, we believe our customers deserve extra help and support during this stage of life, so that’s why we developed the PBWP program.

What does the program deliver?

Want to find out more?

  • If you’d like to find out more about the program, contact Bupa TeleHealth on 1300 030 238, Mon-Fri, 9am-5pm AEST
  • You can also visit or contact PIRI directly by email at, or call 1300 360 913 between 9am-5pm, Monday to Friday AEST.
  • Please note: This is NOT a crisis service. If urgent emergency care is required, please call 000 or Lifeline 13 11 14.
  • If you would like us to contact you about whether you may be eligible for this program, or for another Member Health Support program, please complete the Bupa TeleHealth Request a Call Form.


beyondblue. 2018 Perinatal depression. Available from:

Milgrom J et al. 2016 Internet Cognitive Behavioural Therapy for women with postnatal depression: A randomized controlled trial of MumMoodBooster. J Med Internet Res 18(3): e54.

beyondblue. 2018 New fathers. Available from: