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Parent and Baby Wellbeing Program

An initiative designed to provide support if you are expecting, or have recently had, a baby to help you adjust to the changes at this exciting time.

What is the Parent and Baby Wellbeing program?

We’ve partnered with the Parent-Infant Research Institute (PIRI) at Austin Health, a leading treatment and research centre for parent and infant wellbeing, to deliver the Parent and Baby Wellbeing Program (PBWP).

The program is an exclusive support service for new parents and parents-to-be who are finding the transition to parenthood difficult.

Why we developed this program

Having a baby is an exciting time for any family. But it can also be a challenging period of change and adjustment.

Up to 1 in 10 Australian women experience depression during pregnancy, and almost 1 in 7 women are affected in the first year after the baby arrives. However, less than 50% of women with postnatal depression seek help, even when they have been identified as being depressed. And postnatal depression doesn’t just affect women; 1 in 20 new fathers experience postnatal depression in the year after having a baby.

At Bupa, we believe our customers deserve extra help and support during this stage of life, so that’s why we developed the PBWP program.

What does the program deliver?

Customer preferences
and choice
  • Confidential consultation, advice and support over the phone or face-to-face
  • Identification of depression and anxiety to help provide the right care for you
  • Personalised follow-up care and support


Access to quality evidence-based care
  • You and your partner can access the program if you are expecting, or have recently had, a baby
  • Quality, evidence-based care delivered by experienced professionals
  • You or your partner will be assessed by a clinician to determine the support you require
  • To be eligible, you must have paid-up Bupa Hospital cover and have served any relevant waiting periods
  • No out-of-pocket costs if you are eligible


Supporting health & care needs

PIRI provides extra support if you are:

  • Experiencing depression and/or anxiety
  • Worrying about becoming a parent or having difficulty adjusting to parenthood
  • Worrying about your baby
  • Not feeling bonded to your baby
  • Feeling depressed or anxious
  • Coping with a premature birth

Want to find out more?

If you'd like to find out more about the program, please contact Bupa TeleHealth on 1300 030 238, Mon-Fri, 9am-5pm AEST.

You can also contact PIRI directly by email at, or call 1300 360 913 between 9am-5pm, Monday to Friday AEST.

Please note: This is NOT a crisis service. If urgent emergency care is required, please call 000 or Lifeline 13 11 14.

Download brochure, visit

If you would like us to contact you about whether you may be eligible for this program, or for another Member Health Support Program, please complete the Member Health Support form.

Other related resources

mummatters: A free, easy to use app designed by specialists to support emotional wellbeing in women who are pregnant or have recently had a baby. Find out more at:

Bupa beginnings: Your free and interactive tool for planning, pregnancy and early parenthood. Find out more at:


beyondblue. 2018 Perinatal depression. Available from:

Milgrom J et al. 2016 Internet Cognitive Behavioural Therapy for women with postnatal depression: A randomized controlled trial of MumMoodBooster. J Med Internet Res 18(3): e54.

beyondblue. 2018 New fathers. Available from: