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Welcome

Paul Bates


"At Bupa, we are committed to making healthier choices easier for all Australians."


It is a pleasure to be editing my first issue of Advancing Healthcare as Bupa's new Chief Medical Officer. In this edition, we look at the issue of supporting healthy food choices and showcase some of the programs and initiatives Bupa has embarked on in partnership with some of Australia’s leading health and research organisations to empower Australians to help achieve their best of health.


"Almost three out of four (73%) Australians have taken measures to eat better in the last 12 months and almost two-thirds (63%) report having tried to exercise more.

While eating better and exercising more were Australians’ most popular health goals, only 51 per cent and 42 per cent respectively had maintained the improvement longer than three months." 2

A recent Cancer Council study 1 has predicted that cancer rates will increase by almost 60 per cent between 2007 and 2025 and that a quarter of these cancers could be prevented through improvements in diet and physical activity.

We know from our own research that Australians are actively seeking more information about the food they eat. Bupa's recent HealthWatch Survey* found that almost three out of four (73%) adults claim to read food labels, with 36 per cent reading them most or all of the time, and more than half (56%) make food choices based on labels.

The launch earlier this year of the FoodSwitch app, the result of a collaboration between Bupa and The George Institute for Global Health, aims to further support consumers to better understand food labels and make informed food choices. This is just one example of the way Bupa works in partnership with leading Australian health organisations to help educate, empower and motivate Australians to make healthier choices.

Yours sincerely,

Dr Paul Bates, Chief Medical Officer, Bupa Australia


1 Baade PD, Meng Xingqiong, Sinclair C, Youl Phillippa. Estimating the future burden of cancers preventable by better diet and physical activity in Australia. MJA 2012; 196:337-340.

2 Kantar Health conducted the Bupa HealthWatch Survey of 1,204 Australian adults online between 17-24 August 2011.

About Bupa 

Bupa is a leading healthcare organisation, providing health cover to more than three million Australians. We also offer aged care services with Bupa Aged Care, health coaching with Bupa Health Dialog, corporate wellness services with Peak Health Management and optical care with Blink Optical.

We provide our members with the assurance of being part of an international family – the Bupa Group – that reinvests its profits to provide better services and to ensure high quality healthcare remains affordable.

At Bupa, we exist to help our members live longer healthier, happier lives.

Bupa. Find a healthier you.