The 2011 Junior MasterChef series was seen as the perfect recipe for Bupa to promote healthy eating and smart food choices to parents and their children.
Bupa’s involvement with the hit TV show, averaging more than a million viewers each night during its season, included sponsoring a Healthy Recipe section on the Junior MasterChef website and supplying 12 tasty, low-fat, low-sugar and nutritionally-rich recipes. Healthy eating and nutrition messages were also incorporated by Bupa into the show’s highly successful online trivia competition, which attracted over 10,000 entries in its first week.
|"Low income Australian households (up to $25, 000) are more likely to rate themselves as not very or not at all healthy (29% versus 19% of the total sample)."
"Nearly a third (31%) of 18 to 24 year old Australians believe themselves to be not very or not at all healthy." 1
1 Kantar Health conducted the Bupa HealthWatch Survey of 1,204 Australian adults online between 17-24 August 2011.
During summer, the sound of willow hitting leather can be heard around the country as the cricket season gets underway. A new partnership between Bupa and Cricket Australia aims to tap into Australia’s love affair with the game to help promote the benefits of an active and healthy lifestyle.
“Health, sport and physical activity are a logical mix,” explains James Sullivan, Cricket Australia’s Chief Executive Officer, “Cricket Australia and Bupa objectives are closely aligned, with each being committed to the promotion of healthy lifestyles.”
As Cricket Australia’s official health partner, Bupa is working closely with the cricketing body to develop a program of national and community level activities to promote the long–term health benefits of physical activity and exercise. This includes the Bupa Healthy Innings channel on Cricket Australia’s website, featuring online health videos on nutrition, injury prevention, physical activity and skills development, and links to Bupa’s Online Health Assessment tool.
Cricket Australia is also getting behind the Bupa Family Challenge, which aims to encourage families to develop healthy habits. Developed by Life Education, a long-term partner of Bupa, the Challenge is being promoted to around 3,200 schools nationally.
The EWP was originally shaped by employees completing Bupa’s Online Health Assessment tool that identified the health risk factors of our workforce. This in turn drove the development of the program’s four focus areas: healthier eating, improving fitness, managing stress and building resilience, and increasing general wellbeing.
In 2012, Bupa enhanced the EWP through the introduction of the Personal Program that provides our people with a tailored health solution, including one-on-one access to a professional health coach. In the first month since its introduction, around 20 per cent of the Bupa workforce joined the Personal Program.
“Bupa views our people as one of our greatest assets and we actively encourage and support them to achieve their best of health,” said Richard Bowden, Bupa’s Managing Director. Bupa’s commitment to its employees has garnered a number of prestigious awards over the years including a 2010 HR Leader Compass Award for Best Health & Wellbeing Strategy.
|Bupa also offers tailored wellness solutions to corporate Australia to help their workforce to perform at their best. Bupa’s corporate wellness services have been further bolstered with the acquisition of leading Australian corporate wellness business, Bupa Wellness (formerly PEAK Health Management).|