Over-sized muffins and cookies, big buckets of popcorn at the movies, larger bottles of soft drink — in the last two decades the portion sizes of many foods have increased, along with our waistlines. Even the sizes of plates have increased so that a modest portion of food looks puny.
A feature of fast-food marketing is 'supersizing' — a strategy designed to give consumers more 'value for money. Meal deals are a good example. They offer meal options with a food such as a burger and for a small extra cost you will receive a larger serving of items like chips and a soft drink. But while they might give added 'value' they also provide extra kilojoules that are contributing to the nation's obesity problem.
Why Go for 2 and 5? Healthy Eating http://www.gofor2and5.com.au
Australian Better Health Initative. Recommended serves and serving sizes. [online] Canberra, ACT: Commonwealth of Australia. 2007 [last updated 13 Nov 2008, accessed 18 Aug 2010] Available from: http://www.health.gov.au/ and serving sizes-lp
Go for 2 and 5. What is a serve? [online] Canberra, ACT: Commonwealth of Australia. [accessed 18 Aug 2010] Available from: http://www.gofor2and5.com.au/article.aspx?c=1&a=5
Healthy Eating. Recommended daily servings. [online] Canberra, ACT: Commonwealth of Australia. 2005 [last updated 19 Jul 2006, accessed 18 Aug 2010] Available from: http://www.healthyactive.gov.au
National Health and Medical Research Council. Dietary Guidelines for all Australians. [online]. Canberra: ACT: Commonwealth of Australian. 2003 [accessed 4 Aug 2010] Available from: http://www.nhmrc.gov.au/publications/synopses/dietsyn.htmTop of page
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Last published 31 October 2010