Over-sized muffins and cookies, big buckets of popcorn at the movies, larger bottles of soft drink — in the last two decades the portion sizes of many foods have increased, along with our waistlines. Even the sizes of plates have increased so that a modest portion of food looks puny.
A feature of fast-food marketing is ‘supersizing’ — a strategy designed to give consumers more ‘value’ for money. Meal deals are a good example. They offer meal options with a food such as a burger and for a small extra cost you will receive a larger serving of items like chips and a soft drink. But while they might give added ‘value’, they also provide extra kilojoules that are contributing to the nation’s obesity problem.
Why Go for 2 and 5? Healthy Eating http://www.gofor2and5.com.au
Australian Better Health Initative. Recommended serves and serving sizes. [online] Canberra, ACT: Commonwealth of Australia. 2007 [last updated 13 Nov 2008, accessed 18 Aug 2010] Available from: http://www.health.gov.au/internet/abhi/publishing.nsf/Content/Portion and serving sizes-lp
Go for 2 and 5. What is a serve? [online] Canberra, ACT: Commonwealth of Australia. [accessed 18 Aug 2010] Available from: http://www.gofor2and5.com.au/article.aspx?c=1&a=5
Healthy Eating. Recommended daily servings. [online] Canberra, ACT: Commonwealth of Australia. 2005 [last updated 19 Jul 2006, accessed 18 Aug 2010] Available from: http://www.healthyactive.gov.au/internet/healthyactive/publishing.nsf/Content/recommended-daily-servings
National Health and Medical Research Council. Dietary Guidelines for all Australians. [online]. Canberra: ACT: Commonwealth of Australian. 2003 [accessed 4 Aug 2010] Available from: http://www.nhmrc.gov.au/publications/synopses/dietsyn.htm
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This information has been developed and reviewed for Bupa by health professionals and to the best of their knowledge is current and based on reputable sources of medical research. It should be used as a guide only and should not be relied upon as a substitute for professional medical or other health professional advice. Bupa Australia Pty Ltd makes no warranties or representations regarding the completeness or accuracy of the recommendations or assessments and is not liable for any loss or damage you suffer arising out of the use of or reliance on the information, except that which cannot be excluded by law. We recommend that you consult your doctor or other qualified health professional if you have questions or concerns about your health. For more details on how we produce our health content, visit the About our health information page.
Last published 31 October 2010
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