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Our leaders

Our Leaders

"It's clear what people want from their health system. They want services to be there when they need them and to provide the best possible quality of care. For our part, we're listening and we're acting."

Dean Holden

Dean Holden

Managing Director, Australia and New Zealand

As Managing Director of Bupa Australia and New Zealand, Dean Holden is accountable for the growth strategy of the region's private health insurance, complementary healthcare and aged care businesses.

Throughout a Bupa career which has spanned over 25 years, Dean has overseen operations in Australia, Latin America, Spain, Saudi Arabia, Hong Kong and Thailand, as well as Bupa International, the world's largest provider of expatriate health insurance.

Dean has also led Bupa's development into major new markets including China and India, and has held a range of senior roles including Managing Director of Bupa's Asia Pacific Division and Group Financial Controller.

Dean was born and educated in the UK and is a Chartered Certified Accountant (FCCA).

Naomi Attwood

Director, Customer Service, Australia

Naomi champions Bupa’s efforts to provide exceptional customer service to all members.

Naomi leads a large customer service team that interacts with our customers through a variety of channels to update policies, process claims and respond to and resolve customer enquiries. Through these channels the team is responsible for delivering a customer experience that aims to be personal, efficient and sustainable.

Naomi has led customer service operations for the past 15 years in businesses in Australia and the United Kingdom. In 2010 Naomi moved from Director of Transformation to Director of Customer Service at Bupa.

Dr Paul Bates

Chief Medical Officer, Australia and New Zealand

Paul is a passionate healthcare advocate who is strongly focussed on improving outcomes for consumers in line with Bupa’s reputation as a healthcare leader.

Paul graduated from medicine with honours in 1985 and has practiced across a wide variety of fields, including paediatrics, obstetrics, accident and emergency, occupational medicine, surgery and sports medicine. Paul has a Master of Business Administration from INSEAD (France), and has held senior health leadership roles in Europe, Asia and the United States.

Prior to joining Bupa, Paul was the National Medical Director for Innovations at OptumHealth, one of the USA's largest health and wellness companies.

Throughout his career, Paul has developed a strong reputation for leading programs which improve health care quality and efficiency, help consumers make more informed health care decisions, and improve their engagement and knowledge of their condition.


Dwayne Crombie

Dwayne Crombie, Managing Director, Private Health Insurance, Australia

Dwayne brings a wealth of experience gained across both the private and public health sectors to his role at Bupa.

Dwayne is passionate about advocating for quality outcomes and the sustainable affordability of the sector, and delivering choice, value and an outstanding experience for Bupa’s customers.

Prior to joining Bupa’s Private Health Insurance arm in 2013, Dwayne led the Bupa Care Services business in New Zealand. Formerly Chief Executive Officer of Waitemata Health and the Waitemata District Health Board, Dwayne has extensive senior leadership experience across New Zealand's public health sector.

Dwayne holds a Bachelor of Medicine, Bachelor of Surgery and Diploma in Community Health from the University of Otago. He maintains his current annual practicing certificate and is a Fellow of New Zealand Public Health Medicine College. He also has an Executive Master of Business Administration from the University of Auckland.

Louis Dudley

Managing Director, Bupa Care Services, Australia

Louis is responsible for leading the aged care business through an exciting period of innovation and growth, and is strongly focussed on developing personalised services to meet the needs of older Australians.

With a broad financial, strategic and operational background in healthcare, Louis has significant experience in growth strategies across a range of markets. Prior to joining Bupa Care Services Australia, Louis was responsible for managing Bupa China and the company’s business development activities across Asia.

Louis studied at the University of Western Australia, attaining Bachelor degrees in both Commerce and Arts. He has held a number of senior positions with Australian Medical Enterprises, Vista Healthcare, Deloitte and Bupa’s global strategy team.

Hisham El-Ansary

Director, Strategy and Business Development, Australia and New Zealand

Hisham is responsible for Bupa's business strategy including company-wide strategy development, mergers and acquisitions, project delivery and commercial subsidiaries. He joined Bupa in 2008 as Chief Financial Officer, and in November 2010, was appointed to this newly established role.

During 2010, he drove the sale of Clearview Life and the acquisition and establishment of a number of subsidiary health companies including Health Eyewear (BLINK Optical), PEAK Health Management and Bupa Health Dialog.

Hisham has held a variety of senior executive roles over the past 27 years and his qualifications include a Bachelor of Economics and Master of Business Administration. He is a Fellow of CPA Australia and a Fellow of the Australian Institute of Company Directors.

Mark Engel

Director, Group Development, Australia and New Zealand

Mark is responsible for Bupa's marketing strategy and delivery including brand, eCommerce, products, policy, sponsorships, market insights and distribution innovation.

Mark has more than 30 years of experience in the health and general insurance industries, as well as significant experience in the financial services sector.

In 2011, Mark successfully oversaw one of the most exciting developments in Bupa's history – the coming together of the MBF, HBA and Mutual Community health insurance brands under a single Bupa brand.

Mark is a director of Health Eyewear and a committee member of the Bupa Health Foundation.

Tony Forster

Director, Sales, Australia

With more than 30 years in the financial services and insurance industries, Tony has previously held roles in banking, financial services, human resources, customer administration, operations, service and sales.

Tony was appointed Bupa's Customer Service Director in mid-2008 following the MBF merger, and was responsible for the integration and operation of all contact centres, operations, customer strategy and projects teams. He was also the business sponsor for the Priority One project, migrating 1.6 million MBF customers onto the Bupa customer system in July 2010.

Tony became Sales Director at Bupa in October 2010, with national responsibility for all sales and retention channels for health insurance, general insurance, financial services and health services.

Dieter Lehmann

Director, Corporate Affairs, Australia and New Zealand

Dieter joined Bupa in August 2012 and is responsible for the company's internal and external communications and stakeholder engagement activities. Prior to Bupa, Dieter was Asia Pacific Head of Corporate Affairs for Owens Illinois (O-I) - a Fortune 500 company and the world's leading glass container manufacturer. Dieter has also worked in a wide range of senior corporate affairs roles for General Motors Corporation (GM) across Australia and New Zealand.

Dieter has a Bachelor of Arts degree in Journalism from the Royal Melbourne Institute of Technology and was formerly Media Director and Principal Press Secretary for the Liberal Party of Victoria.

Joy Linton

Director, Finance and Commercial, Australia and New Zealand

Joy is responsible for driving overall financial performance through the provision of financial, actuarial, treasury, legal, procurement, planning, risk and compliance services.

Commencing at Bupa Australia in March 2011, Joy has 20 years of experience in strategic and financial roles with companies such as Ford Motor Company, Pacific Dunlop, and National Foods. Joy held the role of CFO of National Foods from 2007 to 2010.

Joy has strong acquisition experience in both ASX-listed and private companies. In recent years, Joy has been instrumental in the acquisition and integration of a number of companies into National Foods, including Dairy Farmers, Lactos, Berri, and King Island Dairy.

Joy has a Bachelor of Commerce from the University of Melbourne, a Graduate Diploma of Applied Finance and Investment from the Securities Institute of Australia, and is a Graduate of the Australian Institute of Company Directors.

Penny Lovett

Director, People, Australia and New Zealand

Throughout her career, Penny has held a number of senior Human Resources positions at leading financial and professional service organisations such as ANZ and Pitcher Partners.

Penny attained a Master in Business Administration in 2001 and is a member of the Australian Institute of Company Directors as well as a Fellow of the Australian Human Resources Institute.

In her role with Bupa, Penny drives the people elements of the organisation's overall strategic goals through the attraction, development and engagement of talented people to achieve the organisation's objectives.

Since joining Bupa in 2002, Penny has successfully led a range of change management and people programmes, including Bupa's landmark merger with MBF. Over the past three years, Penny has been an integral part of embedding Bupa's transformation journey across the business.

Under Penny's guidance, Bupa has received a range of prestigious awards which recognise the organisation's leadership role as an employer of choice that is focused on being at the forefront of innovative people strategies.

Gráinne Moss

Managing Director, Bupa Care Services, New Zealand

Responsible for Care Services New Zealand Gráinne is passionate about the well-being of New Zealanders including those living at home needing support and/or rehabilitation, to older people living independently in retirement communities to those with higher needs living in care homes.

Gráinne started with Bupa in 2007 as Director of Care Homes and Rehab where she was successful in building strong relationships with District Health Boards, other health providers, unions and employees.

She holds a Bachelor of Science (Hons) from Liverpool University and gained an IMD (Switzerland) MBA. At IMD she won a number of academic awards and graduated with honours. She has worked in UK, Switzerland and NZ.

Angus Norris

Director, Health and Benefits, Australia

Angus is responsible for purchasing quality services that meet the healthcare needs of members, as well as overseeing the development and implementation of health programs.

In 2010, he had responsibility for introducing Bupa Health Dialog into the Australian market, and the implementation of new programs such as Genesis Heart Care.

Joining Bupa Australia in 1995, Angus has over 25 years of public and private hospital management experience, both overseas and in Australia.

Prior to joining Bupa, Angus spent five years with the Australian Red Cross as National Refugee and Protection Manager.

Peter Powell

Director, IT, Australia and New Zealand

Peter is responsible for ensuring the provision of high quality, reliable technology services at Bupa. In 2010, Peter drove the successful integration of the businesses' computer systems, aimed at even greater reliability and consistency of service for members.

Peter has spent over 30 years in the information technology industry. He joined Bupa in the UK in 1999, and in 2002 was appointed Chief Information Officer for Australia and Asia

Prior to joining Bupa, Peter was IT Director at the leading UK telecommunications company Racal Network Services, and has held other senior leadership positions with major financial services and distribution organisations.

Emma Zipper

General Counsel and Company Secretary, Australia and New Zealand

Emma was appointed General Counsel and Company Secretary of Bupa Australia in 2004.

Since then, Emma has worked on matters including the acquisition of the DCA Aged Care Group and MBF, the divestment of Bupa Australia’s financial services businesses and the merger of Bupa Australia’s three registered health funds into a single fund. In July 2012, Emma’s role was expanded to include General Counsel and Company Secretary of Bupa Care Services Australia.

Prior to joining Bupa, Emma was a Senior Associate at Mallesons Stephen Jaques (now King & Wood Mallesons). Emma holds a Bachelor of Law and Bachelor of Arts from Monash University and is admitted to practise in both Australia and New Zealand.