Lions kick goals with their health partner

The Brisbane Lions will continue to kick goals with Australia’s largest privately owned healthcare group, Bupa, in 2011.

In Australia, Bupa proudly provides a wide range of services to more than three million people though its private health insurance, aged care, optical care, chronic disease management and corporate wellness businesses.

Bupa’s well known health insurance brands MBF and HBA have been associated with the Lions for more than four years.

However, for the first time this year, the Bupa logo will appear on the Lions' shorts and feature prominently on the Club's match ball at all Gabba home games (image attached).

Bupa’s Director of Group Development, Mark Engel, said he looked forward to working with the Lions during the season.

“We’re delighted to continue to support the Lions in a way that truly resonates with millions of AFL fans,” he said.

“We have a long and proud history of investing in Australians’ health, and this partnership provides us with a unique opportunity to promote the importance of being active and healthy.

“Pleasingly, the Lions appear poised for success this year and they can rest assured that like all Queenslanders, we’re looking forward to watching them roar.”

As part of its ongoing partnership with the Lions, Bupa will continue to encourage Australians to live longer, healthier and happier lives through the Schools Assist program. The program, which uses the AFL to focus on the health benefits of physical activity, exercise and good nutrition, visited almost 160 Brisbane schools last year.

“This fantastic initiative aligns our long-term goal of encouraging the next generation to make positive lifestyle choices,” Engel said.

For more information on Bupa, please visit www.bupa.com.au.

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For all media inquiries, please contact:
Matt Allison

Media and Corporate Communications Manager
Mobile: +61 (407 440 212)
matt.allison@bupa.com.au 

^{About Bupa in Australia As Australia’s largest privately owned healthcare group, Bupa’s purpose is to help Australians live longer, healthier, happier lives. Bupa Australia Pty Limited proudly provides health insurance to more than three million Australians under the well known health insurance brands MBF, HBA, and Mutual Community. It also provides complementary healthcare services through Bupa Health Dialog, Peak Health Management and Blink Optical. Bupa Care Services Pty Limited is an aged care provider with 47 facilities around Australia. Bupa focuses on providing sustainable healthcare solutions that represent real value, and on leading the industry in the promotion of preventive health and wellness – helping customers better manage their health for the long-term. Bupa’s}