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Bupa helps social media fans ‘Find a Healthier You’

In a first for an Australian healthcare company, Bupa has taken Facebook Timeline interaction to the next level with a scavenger hunt encouraging better health choices.

Created to inspire people to look at the decisions they make, and how this might affect their health, the hunt to ‘Find a Healthier You’ takes participants from Facebook on a journey across the web, eventually leading them to an entry form.

Bupa’s digital team worked closely with agency Holler to develop this innovative concept.

Bupa’s Head of eCommerce and Online Marketing, Ahmad Racheha, said: “We designed this competition to be challenging so that many of those who make it all the way through are rewarded.”

“We are hoping to show people, in an engaging and interactive way, that no one is perfect when it comes to good health, but it’s easy to get on the right track and find a healthier you.”

The winner of the Facebook scavenger hunt will receive a trip to a health resort in Thailand worth $8,000, and the first 100 Bupa members to complete the challenge will receive a fruit and vegetable box from Aussie Farmers Direct1.

Try it out at www.facebook.com/BupaAustralia

For all media inquiries, please contact:

Matt Allison
Media and Corporate Communications Advisor
Phone: 03 9937 4624
Mobile: 0407 440 212
Email: matt.allison@bupa.com.au

About Bupa
As a leading healthcare business in Australia, Bupa’s purpose is to help Australians live longer, healthier, happier lives. Bupa proudly provides health insurance to more than three million Australians as well as complementary healthcare services through Bupa Health Dialog, Peak Health Management and Blink Optical. Bupa Care Services is an aged care provider with 47 facilities around Australia.

Bupa focuses on providing sustainable healthcare solutions that represent real value, and on leading the industry in the promotion of preventive health and wellness – helping customers better manage their health for the long-term. Bupa’s Australian businesses are part of the international Bupa Group, which cares for more than 30 million people in more than 190 countries.

1 Competition ends 12noon(AEST) on 10.12.12 and the winner will be announced in The Australian on 19.12.12. Entrants must complete the entry form on http://www.bupa.com.au and the scavenger hunt. Full terms and conditions can be found at http://bit.ly/UFzFl9. Authorised under NSW Permit Number LTPS/12/10023, ACT Permit Number TP12/04357, VIC Permit Number 12/2920, SA Permit Number T12/2236.

Costs associated with accessing Facebook and Twitter are the entrant’s responsibility and dependent on the Internet service provider used. Entry and continued participation in the promotion is dependent on entrants following and acting in accordance with the Facebook Statement of Rights and Responsibilities, which can be viewed at www.facebook.com/terms.php and/or the Twitter Terms, which can be viewed at www.twitter.com/tos.

This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook or Twitter. Any questions, comments or complaints about this promotion must be directed to the promoter and not to Facebook or Twitter. Facebook and Twitter will not be liable for any loss or damage or personal injury which is suffered or sustained by an entrant, as a result of participating in the promotion (including taking/use of a prize), except for any liability which cannot be excluded by law.