Corporate Responsibility and Sustainability (CR&S) means an organisation acts in an ethical and responsible manner, encouraging a positive impact through its activities on the environment, consumers, employees, stakeholders and the surrounding communities in which it operates.
There is a growing body of evidence showing consumers purchasing behaviour is positively influenced by ethical goods and services, and an organisation’s commitments to operate ethically and sustainably. Such an approach will also improve a company’s competitiveness and corporate reputation, increase employee engagement and provide improved brand awareness.
For Bupa, Corporate Responsibility and Sustainability means using our healthcare expertise in a way that is good for business and the communities where we work. It is about doing good beyond our customer base through our people, products and services, as well as our charitable partnerships.
CR and Sustainability at Bupa covers many areas including employee giving and volunteering, community health and wellness partnerships, addressing and minimising our impact on the environment and affiliations with like-minded businesses and organisations.