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Community support & participation

At Bupa, we believe in supporting community initiatives that help you live a healthier and happier life.

As part of our ongoing commitment to a healthier community, Bupa invests in a range of organisations, individuals, activities and initiatives. Our focus is on contributing to those that share our philosophy of encouraging others to take positive steps towards improving their health and wellbeing. Bupa is proud to partner with organisations that share the same values and is focused on bringing positive change to the lives of all Australians.


Bupa’s sponsorships

Tour Down Under

Bupa mini tour for kids

The 2014 Santos Tour Down Under

In January 2014, Bupa will be marking its 12th year as a major sponsor of Santos Tour Down Under (TDU), South Australia’s premier cycling event.

This week long festival of entertainment is enjoyed by over 782,000 fans and showcases some of the world’s best cycling teams. As major sponsor, Bupa has naming rights to the “Bupa Challenge Tour”, a ride which encourages all people to get involved in this event and do something healthy and active. This iconic event is a natural fit given Bupa’s ongoing commitment to support local events and promote the importance of a healthy lifestyle.

The Bupa Challenge Tour is the official recreational ride of the Santos Tour Down Under. On Friday 24 January 2014 more than 8,000 cyclists will take to the roads around Adelaide in the Bupa Challenge Tour at the 2014 Santos Tour Down Under.

As part of our commitment to the health and wellbeing of our people, we encourage you to get involved in this event. Start locations and start times:

  • 154.5km - Unley, 6:30am, King William Road, Unley
  • 112.5km - Meadows, 7:00am, Meadows recreation Reserve, Meadows
  • 75.5km - Mt Compass, 7:45am, Mt Compass Wetlands Reserve, Mt Compass
  • 33km - Yankalila, 11:45am, Yankalila memorial Park, Yankalila

For more information visit the Tour Down Under website

View or download the Stage 4 map (PDF 2.2Mb)

Read our cycling e-books!

The following e-books have been developed by Bupa to help riders on their health and wellness journey. The Cycle Training Program Support Information covers various topics such as nutrition, preparation, tips and the benefits of cycling, and the 12 week program will give you training goals for different distances and levels of fitness.

Aiming to support children develop healthy habits early, kids aged 6-12 years can ride on the UCI WorldTour track, just like the world's cycling superheroes. The Bupa Mini Tour participants ride along the start and finish straight of the track street circuit, just a few hours before the world's elite cyclists race the final stage of the Santos Tour Down Under. To register, visit

Sheffield Sheild Bupa and Cricket Australia

Cricket Australia partnership

As Australia’s Men’s Cricket Team aims to be the best in the world, the team recognises they need a strong support team behind them to succeed. This includes all their coaches, sports science and medical support staff to help them be at their best when they need it most.

As the Official Health Partner of Cricket Australia and the Australian Cricket Team, Bupa is proud to highlight the importance of Cricket Australia’s Support Team and the role they play in driving performance and keeping the team in the best possible condition. We’re also proud to support the country’s premier four-day competition, the Bupa Sheffield Shield.

Through this partnership, Bupa will provide cricket fans with behind the scenes videos and information about the support the Australian Men’s Cricket team receives and will also link you to leading health information from Bupa so you can see for yourself how Bupa can support you in your quest to Find a Healthier you.

Hawthorn Football Club

Hawthorn Hawks

Coming off a premiership in 2013, Bupa is proud to continue a 20 year plus tradition supporting the Hawthorn Football Club as their Official Health Partner.

The club has achieved a high level of success and without the support of their own Support Team, the football club would not be where they are today. With an increased focus on the “1%’ers”, the relevance of the club’s coaching, medical and support staff has increased and Bupa is proud to support Hawthorn by supporting this group of experts.

Bupa’s partnership with the Hawks will give supporters an inside look on what it takes to support a team of champions. As well, Bupa is excited to provide Hawthorn supporters and Bupa members unique, money can’t buy experiences to support their passion for their club.

Brisbane Lions FC

Brisbane Lions

As the Lions continue their quest to track down the ultimate glory in the AFL, Bupa is proud to support the club and their members. Bupa is excited to support the team behind the team and highlight the importance of the Bupa Support Team which includes Physical Performance Manager Brett Burton and the rest of the Lions’ High Performance Team.

 Bupa Around the Bay

Bupa Around the Bay

We are proud to continue our partnership with Bupa Around the Bay for the fourth consecutive year – an iconic event that shares our vision of encouraging healthy and sustainable lifestyles.

Celebrating its 21st year on Sunday 20 October 2013, the event has firmly established itself as Australia’s premier mass participation one-day ride. Last year it attracted over 17,000 participants from around Australia.

With five ride distances to choose from, it allows people of all levels of fitness to get active and lead a healthy lifestyle, while also fundraising for The Smith Family and aiding Australian’s in need.

For more information visit Bupa Around the Bay

Very Special Kids

Weetbix Kids TRYathlon

In our seventh consecutive year proudly supporting the Sanitarium Weet-Bix Kids TRYathlon Series, Bupa is continuing to provide support to all participants leading up to the event through it’s Bupa Get Ready program, aimed at helping parents and children prepare for one of the world’s largest children’s TRYathlon events.

However, the support does not stop there. In addition to providing training and nutritional tips for parents and participants, Bupa also offers it’s members a discount on entry fees and on the day Bupa provides various health services for families. And who can forget Healthy Harold’s attendance! Healthy Harold attends all events to promote healthy family eating and the Bupa Family Challenge, a seven day challenge to families to take simple, healthy steps towards finding a healthier you.


Bupa KidFit Series

The Bupa KidFit Triathlon is an annual longstanding event that gives children across Tasmania the chance to have fun and be active in a friendly and supportive environment. The KidFit Triathlon is an individual event designed to test you against the only other person who matters – YOU!

Our main focus is on participation, and making sure everyone has fun. All participants will automatically be entered into a draw to win fantastic prizes, so even if you aren’t the first over the finish line, you could still win!

We encourage all children to enter into the Triathlon – the Bupa KidFit Triathlon is open to all children between the ages of 7 to 15, regardless of their individual fitness level or sporting background.


Bupa’s community partnerships

Life Education Australia

Life Education

Bupa is supporting youth health and drug education programs by partnering with non-profit organisation Life Education.

Life Education provides health education that supports and strengthens primary and secondary school drug and health initiatives. The program equips students with knowledge, values, attitudes and social skills to enable them to make informed health and lifestyle choices. Each year 610,000 children in 3,200 schools across Australia participate in Life Education programs delivered by 120 trained educators in over 100 mobile and static classrooms.

Bupa has partnered with Life Education on two initiatives:

  • All Systems Go – A futuristic hands on teaching module for primary school classes that takes kids on a dramatic animated journey of discovery through the human body via the blood stream, while teaching positive health and lifestyle choices to keep the internal body systems strong and healthy.
  • The Bupa Family Challenge supporting Healthy Harold – A seven day challenge that encourages families to improve their fitness, diet and nutrition, and spend more time together through tackling tasks such as limiting TV to 30 minutes a day, switching fruit juice and fizzy drinks with water, building a veggie patch or going on a family walk.
Can Too

Can Too

Can Too is a non-profit program that matches fitness goals with a good cause. Novices and experienced athletes alike are given professional coaching as part of a team to participate in community-based endurance running and swimming events. In return, participants raise valuable funds that go directly towards funding cancer researchers through Cure Cancer Australia. Since its conception in 2005 Can Too has raised almost $10 million dollars.

Bupa is thrilled to partner with Can Too as not only does it raise funds towards Bupa’s charity partner, Cure Cancer, but it also encourages Australians to get active in a fun, safe and supported environment.

Very Special Kids Bupa team hero

Bupa Heroes

In our fifth consecutive year proudly supporting the Sanitarium Weet-Bix Kids TRYathlon Series, Bupa has in 2012 teamed up with Special Olympics Australia to create the Bupa Heroes program. This program is designed to support and fund 100 children with an intellectual disability to participate in the popular TRYathlon series along with thousands of other Aussie kids.

The Bupa Heroes program funds the child’s participation in the TRYathlon and provides the support needed for the child to take part. This support is individually assessed and may range from a carer working with a child to help them complete the course, to providing stationary bikes for the cycling component of the event.

McGrath Foundation

McGrath Foundation Signature High Tea Series

Bupa is proud to be a Presenting Partner of the 2013 McGrath Foundation Signature High Tea Series. The High Tea series celebrates Breast Cancer Awareness Month and raises important funds for the McGrath Foundation’s network of Breast Care Nurses.

The McGrath Foundation is considered to be one of Australia’s leading breast cancer support organisations, with more than 20,000 Australian families supported by 85 McGrath Breast Care Nurses nationally. The McGrath Foundation also works to increase breast awareness right across the community.

Take steps logo


Bupa Take Steps for Good Health supporting Diabetes Australia - Victoria

Bupa is proud to be the Health Partner for Bupa Take Steps for Good Health, supporting Diabetes Australia – Victoria to raise awareness and funds to address the impact of diabetes in Australia and promote healthy activity as a step towards prevention.

Diabetes Australia are committed to minimising the impact of diabetes in the community, helping all people affected by diabetes and contributing to the search for a cure. Their work covers type 1, type 2 and gestational diabetes, as well as programs for people at risk. Diabetes Australia also rely heavily on the generosity of our caring community of members and supporters to help fund our diabetes education, awareness activities and research. At Bupa, one of our key objectives is to use our expertise to help individuals take steps to keep well even into old age, and reduce their risk of developing a chronic condition. This means tackling some of the toughest challenges in healthcare, one of which is the epidemic of diabetes.