If you let your children make all their food choices, how healthy would they be?
Supporting activities that encourage Australian kids to make healthier choices is just one example of how we’re investing in a range of initiatives that have the potential to make a real impact on advancing health in Australia.
Educating for a healthier future
The fact is, 23% of Australian kids between the ages of five and 14 are overweight or obese*.
Educating kids about healthy living at an early age and getting them into the habit of daily exercise will help combat issues like diabetes and obesity in later life.
By working with parents, school children, schools and government, we are helping to promote the importance of a healthy lifestyle and aim to make kids aware of the implications of their health choices.
Some initiatives that we currently support to promote healthy behaviours among kids include:
- Healthy Harold Program – we’ve partnered with Life Education, who bring the Healthy Harold Program to primary schools across the country. The Program equips kids with the knowledge, values, attitudes and social skills to enable them to make more informed health and lifestyle decisions. It also supports kids and their families to improve their diet and nutrition, increase physical activity and spend more time together.
- Sanitarium Weet-Bix Kids TRY-Athlon - we are a proud sponsor of the Sanitarium Weet-Bix Kids TRY-athlon. The events inspire Australian children to join a program that teaches them to enjoy activity and feel a sense of accomplishment upon completing an event. The TRYathlon emphasises on trying, regardless of athletic ability, and doing your best, while promoting the healthy eating and activity required to prepare for such an event.
- Bupa Challenge Mini Tour – we sponsor numerous events that help kids make positive lifestyle choices.
- Bupa HighMarks Program – we support youth development, and this Program enables Aussie kids to spend time with elite sportspeople to learn about diet, nutrition and healthy lifestyles.
- Bupa Force Express - This Program focuses on promoting physical activity, good nutrition and positive choices among young people. Participating school children receive an activity book with tips for making healthy lifestyle choices.
*Australian Institute of Health and Welfare (AIHW), Headline indicators for children's health, development and wellbeing, 2011.
Read about Bupa's other health initiatives
This information has been developed and reviewed for Bupa by health professionals and to the best of their knowledge is current and based on reputable sources of medical research. It should be used as a guide only and should not be relied upon as a substitute for professional medical or other health professional advice.
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